SEATTLE – For its latest ad campaign, the Seattle Animal Shelter wanted to make sure its message was loud and clear. With a limited budget, the shelter turned to its volunteers and some former “residents” for help.
The first ad in the campaign is currently running on local buses and in neighborhood weeklies. The ad urges the public to report animal abuse and lists the number to call (206)386-PETS. Placement of the ads was paid for from the shelter’s Help the Animals Fund.
From concept to production, the campaign was generated pro bono by local pet enthusiasts and shelter volunteers. Under the direction of the shelter’s volunteer coordinator, Kara Main-Hester, the series of six ads promotes some of the shelter’s core services:
Reporting animal cruelty and abuse
Low cost spaying and neutering
Helping connect lost pets with their owners
Responding to reports of dangerous animals
An all-volunteer group of marketing, graphic design and public relations specialists generated the concepts, then enlisted volunteer photographer Emily Rieman to photograph her models – rescued pets and former shelter “residents.”
The animals’ stories are examples of how the shelter makes a difference to the human and animal lives in our community. The stories and ads are featured on the shelter’s Web site: www.seattleanimalshelter.org
The Seattle Animal Shelter is open Tuesday through Sunday, 9 a.m. to 6 p.m. for licensing, and noon to 6 p.m. for adoptions. It is located at 2061 15th Ave. W. The phone number is (206)386-PETS(7387).